Monday, February 20, 2006

Winter Olympics/McDonald's










_______________________
Now playing . . .
For 3 weeks, I worked with Motion Theory on a spot for the Winter Olympics that's currently running on TV. A kid takes off in a soap box racer into his imagination, dives down into a magical undersea world, kicks a soccerball in a miniature city, rides down a huge half pipe and does a hand plant on the moon, only to come crashing down into reality . . . but not before nabbing a gold medal. Above are a few excerpts from the slew of concept sketches and finished illustrations I had done daily during production. The project underwent a lot of changes (initially, I was just asked to design a few elements) but I'm glad that a good amount of my work survived in the finished product.
* Thanks to Blogger for posting ProcessRecess as a 'blog of note' and to Cat Morley for featuring PR on Designers-who-Blog.com

68 Comments:

adam said...

thanks for sharing! nice work.

3:15 PM  
Carlos V. said...

It's amazing to see you expand into T.V. comercials amongs other things James...definetly an inspiration!

3:41 PM  
TROPICAL TOXIC said...

your imagination is running loose here and this approach has a nice balance between the uber friendly cartoons and an acid induced dementia. hey can i see this commercial somewhere on line?

3:40 AM  
enandrews said...

i can only imagine how crazy the final tv spot must look like, all your concepts look great especially the first underwater shot.

7:11 AM  
Matt Bors said...

McDonalds: The restaurant of choice for Olympians!

nice work!

9:20 AM  
Process Recess said...

Thanks everyone! The job was stressful but incredibly fun. Once I figure out how to compress video, I'll post a link. Motion Theory will probably post the commercial on their site next month or so.

The efficacy of television commercials has waned greatly in the past decade, with the rise of the internet and how selective people have become in how they receive media. Advertising revenue is already being applied in more unconventional and creative means . . . but it seems good for artists and perhaps good for the culture overall, as corporations seek to attract a more savvy consumer. That is, I ate a spicy chicken club at McD's a couple of days ago, and it was damn tasty.

11:29 AM  
Toyebot said...

Breathtaking...I just saw this commercial thought wow that was really different and look amazing. Now I find out where it came from.Great job! ps-the art still looks better:)

2:05 PM  
Jay said...

COOL, I LOVE YOUR GRAPHIC SO MUCH

6:36 PM  
Eliane said...

Can I see that commercial online somewhere? I don't own a TV.

9:24 AM  
Dr. Nazli said...

WOW! Your artistry is fantastic!

10:17 AM  
josh said...

RAD! looks great when it's all put together

10:41 AM  
Nabeel said...

awesome

11:32 AM  
Websafe said...

Your work is unbelievably gorgeous and humbling.

11:52 AM  
Maria said...

wow! i love your work. thank you for sharing... i'll look out for the tv commercial...

11:55 AM  
Katie said...

Wow, those are truly beautiful!

12:01 PM  
BeckoningChasm said...

This is gorgeous, imaginative stuff.

1:30 PM  
Headlines@Webloguniverse.com said...

Great Pictures. Any larger images I can link to my desktop wallpaper?

Jack at Webloguniverse

2:30 PM  
Alex said...

These pics are DOPE ;)

I love it!

Welcome to blogger front page, it is clear why they put you up!

R2K

2:46 PM  
LookinginmyRearviewMirror said...

Cool pictures!

Blessings

4:07 PM  
Robert said...

very goog blog, keep work :-)

4:11 PM  
la marmota said...

beautifull work!!!

4:14 PM  
Anonymous said...

awesome and thought inspiring work

4:36 PM  
Anonymous said...

way cool

mynewsbot.com

4:41 PM  
Estefanía said...

Wow, this stuff is awesome. Welcome to the blogger front page!

6:29 PM  
whitejellO said...

such awesome art <3

7:24 PM  
Jean said...

This is fabulous. Keep up the good work.

8:29 PM  
Jeff said...

Well, I feel the need to post because I love the images so much, but everyone took all of my adjectives, so ditto on what the collective conscience says.

9:54 PM  
Muslim Unity said...

Well I will be honest, without the explanation, your picture didn't make sense to me. It just looked interesting.
What do you do? Are you into advertising?

1:32 AM  
boo said...

incredible designs, love them.

2:11 AM  
Naarayan said...

The sketches are really good and glad that your art work made it..all the very best..you are great talent..

Cheers
Naarayan

3:18 AM  
Mauro said...

Buah....Ciao da Mauro. I T A L I A

4:29 AM  
d. yee said...

Hi James,

How are you? This is my first comment, but been a part of your audience for a while.

Studying broadcast design and being an artist myself I'm curious to know how this all comes together. I only hope that Motion Theory will have a preview of the commercial in their archives. Soon.

Looking forward to it.

Take care.

6:49 AM  
ggpaborito said...

Nice Blogg!!!!! I like all the images...................

6:51 AM  
JorzoR said...

Hi! Nice blog you have! Would you please visit mine?

Click

7:57 AM  
rahul said...

Hi friends....! Iam Ramana web developer and journalist. please see mynellore.blogspot.com for more detailed info about nellore, also visit www.veduku.com search engine for andhra pradesh information. iam a google publisher and pls leave your comments at veduku.blogspot.com i will all of you.

"ooops"....i have another 115 blogs at blogger
thanks you,
love you all
Rahul ceo

www.veduku.com

9:29 AM  
Street Racer said...

Wow, the wonders of the modern computer...nice job.

3:46 PM  
:) said...

:)

5:14 PM  
d. yee said...

Well, then. Speak of the devil, thanks for sharing with us the spot!

6:20 PM  
DegreeMe said...

Hey... nice work... and congratulations on making it as a "blog of note"

8:29 PM  
Shaun said...

Awesome job on the site!

Shaun
ohpunk.blogspot.com

5:48 AM  
HilaryCW said...

I'm a bit disappointed to have to follow such a vulgar comment, but I'm happy to say that I found your blog on the "blog of note" section and was glad that i visited.

you have amazing talent - i will visit again for sure!
H.

6:13 AM  
Click here to see amazing things said...

Very cool images. You are quite the artist. Good luck!

6:23 AM  
melo said...

It's brill, your imagination! Wonderful, threw me into another world. Whoa!

7:18 AM  
gnome said...

Great work. Pop net artwork. Great, and do keep it up!

2:40 PM  
Chris Hope said...

Thanks for posting the video James. You are an inspiration.

7:08 PM  
k said...

Nice to see how some of your original ideas are still in the clip.

"I'm lovin' it"

7:28 PM  
Shaun said...

Awesome art work! Props

Shaun
ohpunk.blogspot.com

9:57 PM  
Erredé said...

Oh, it's great, i'm really loving it

3:07 AM  
agne said...

1 million pixels

3:28 AM  
Alex said...

New post yo...

R2K

5:20 AM  
Eliane said...

Yes, thanks for posting the video!

8:22 AM  
KristieSue said...

Great job cute commercial ;)

9:57 AM  
pauljs75 said...

That was cool! And you did it in only 3 weeks?
(Now if only I could pull off something like that... Of course I gotta find a place in the industry that hires newbs first.)

11:42 AM  
Philip Brookes said...

Cool stuff! I'm in awe... it's great to see some of the steps toward the finished result.

5:27 PM  
mum said...

Woah! Great work!
I personally prefer Painter for my illustrations rather than PS.

12:34 AM  
Nani said...

Incredible darwings, I woud like to know you better, please write to me and visit my blog. Thanks
nani

http://thoughtsofaloner.blogspot.com/

2:01 AM  
infinite said...

Amazing artworks here!

8:26 AM  
Br1 said...

definitivamente SUPER!!!!!!!!!!!!!!!!

9:12 AM  
3 RATONES CIEGOS said...

increible estamos fascinados...

9:28 AM  
Anonymous said...

That looks awesome, the scenes of imagination were incredible.

-Youko

1:33 PM  
TheEarthCanBeMoved said...

How did you put video in Blogger?

2:37 PM  
Darth Marc said...

Best McDonald's ad ever.

4:36 PM  
Inspiration Artist said...

James, you are an incredible artist, I appreciate that you spent the time to develop you skills to that level.

www.timothyraines.com
timothyraines.blogspot.com

5:23 PM  
Alex said...

Man time for a new post I think...
:)

R2K

5:31 PM  
Yacin said...

What to say more about your artwork?
it's great!!! ... damn I repeat myself again :)

3:16 AM  
Candi Floss said...

Great work. I like the video!!

6:52 PM  
Anonymous said...

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4:25 AM  
jed said...

Wow! Amazing how much of this stuff they used. It's all very recognizable from the design stage to the finish. The underwater scene in particular definately carries your signature.

At the risk of sounding "vulgar"--I'm not sure exactly if "awesome" was what they were objecting too up there, but, anyway--Fuck yeah, Awesome!

10:55 AM  

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