Winter Olympics/McDonald's
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Now playing . . .
For 3 weeks, I worked with Motion Theory on a spot for the Winter Olympics that's currently running on TV. A kid takes off in a soap box racer into his imagination, dives down into a magical undersea world, kicks a soccerball in a miniature city, rides down a huge half pipe and does a hand plant on the moon, only to come crashing down into reality . . . but not before nabbing a gold medal. Above are a few excerpts from the slew of concept sketches and finished illustrations I had done daily during production. The project underwent a lot of changes (initially, I was just asked to design a few elements) but I'm glad that a good amount of my work survived in the finished product.
* Thanks to Blogger for posting ProcessRecess as a 'blog of note' and to Cat Morley for featuring PR on Designers-who-Blog.com
68 Comments:
thanks for sharing! nice work.
It's amazing to see you expand into T.V. comercials amongs other things James...definetly an inspiration!
your imagination is running loose here and this approach has a nice balance between the uber friendly cartoons and an acid induced dementia. hey can i see this commercial somewhere on line?
i can only imagine how crazy the final tv spot must look like, all your concepts look great especially the first underwater shot.
McDonalds: The restaurant of choice for Olympians!
nice work!
Thanks everyone! The job was stressful but incredibly fun. Once I figure out how to compress video, I'll post a link. Motion Theory will probably post the commercial on their site next month or so.
The efficacy of television commercials has waned greatly in the past decade, with the rise of the internet and how selective people have become in how they receive media. Advertising revenue is already being applied in more unconventional and creative means . . . but it seems good for artists and perhaps good for the culture overall, as corporations seek to attract a more savvy consumer. That is, I ate a spicy chicken club at McD's a couple of days ago, and it was damn tasty.
Breathtaking...I just saw this commercial thought wow that was really different and look amazing. Now I find out where it came from.Great job! ps-the art still looks better:)
COOL, I LOVE YOUR GRAPHIC SO MUCH
Can I see that commercial online somewhere? I don't own a TV.
WOW! Your artistry is fantastic!
RAD! looks great when it's all put together
awesome
Your work is unbelievably gorgeous and humbling.
wow! i love your work. thank you for sharing... i'll look out for the tv commercial...
Wow, those are truly beautiful!
This is gorgeous, imaginative stuff.
Great Pictures. Any larger images I can link to my desktop wallpaper?
Jack at Webloguniverse
These pics are DOPE ;)
I love it!
Welcome to blogger front page, it is clear why they put you up!
R2K
Cool pictures!
Blessings
very goog blog, keep work :-)
beautifull work!!!
awesome and thought inspiring work
way cool
mynewsbot.com
Wow, this stuff is awesome. Welcome to the blogger front page!
such awesome art <3
This is fabulous. Keep up the good work.
Well, I feel the need to post because I love the images so much, but everyone took all of my adjectives, so ditto on what the collective conscience says.
Well I will be honest, without the explanation, your picture didn't make sense to me. It just looked interesting.
What do you do? Are you into advertising?
incredible designs, love them.
The sketches are really good and glad that your art work made it..all the very best..you are great talent..
Cheers
Naarayan
Buah....Ciao da Mauro. I T A L I A
Hi James,
How are you? This is my first comment, but been a part of your audience for a while.
Studying broadcast design and being an artist myself I'm curious to know how this all comes together. I only hope that Motion Theory will have a preview of the commercial in their archives. Soon.
Looking forward to it.
Take care.
Nice Blogg!!!!! I like all the images...................
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Wow, the wonders of the modern computer...nice job.
:)
Well, then. Speak of the devil, thanks for sharing with us the spot!
Hey... nice work... and congratulations on making it as a "blog of note"
Awesome job on the site!
Shaun
ohpunk.blogspot.com
I'm a bit disappointed to have to follow such a vulgar comment, but I'm happy to say that I found your blog on the "blog of note" section and was glad that i visited.
you have amazing talent - i will visit again for sure!
H.
Very cool images. You are quite the artist. Good luck!
It's brill, your imagination! Wonderful, threw me into another world. Whoa!
Great work. Pop net artwork. Great, and do keep it up!
Thanks for posting the video James. You are an inspiration.
Nice to see how some of your original ideas are still in the clip.
"I'm lovin' it"
Awesome art work! Props
Shaun
ohpunk.blogspot.com
Oh, it's great, i'm really loving it
1 million pixels
New post yo...
R2K
Yes, thanks for posting the video!
Great job cute commercial ;)
That was cool! And you did it in only 3 weeks?
(Now if only I could pull off something like that... Of course I gotta find a place in the industry that hires newbs first.)
Cool stuff! I'm in awe... it's great to see some of the steps toward the finished result.
Woah! Great work!
I personally prefer Painter for my illustrations rather than PS.
Incredible darwings, I woud like to know you better, please write to me and visit my blog. Thanks
nani
http://thoughtsofaloner.blogspot.com/
Amazing artworks here!
definitivamente SUPER!!!!!!!!!!!!!!!!
increible estamos fascinados...
That looks awesome, the scenes of imagination were incredible.
-Youko
How did you put video in Blogger?
Best McDonald's ad ever.
James, you are an incredible artist, I appreciate that you spent the time to develop you skills to that level.
www.timothyraines.com
timothyraines.blogspot.com
Man time for a new post I think...
:)
R2K
What to say more about your artwork?
it's great!!! ... damn I repeat myself again :)
Great work. I like the video!!
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Wow! Amazing how much of this stuff they used. It's all very recognizable from the design stage to the finish. The underwater scene in particular definately carries your signature.
At the risk of sounding "vulgar"--I'm not sure exactly if "awesome" was what they were objecting too up there, but, anyway--Fuck yeah, Awesome!
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