Tuesday, January 24, 2006

Cadillac - "Picturesque"

Cadillac Television Spots
I was hired by Motion Theory to help develop the visuals for two television commercials for Cadillac. Above is a sampling of the many images I had rendered over a period of 3 weeks to help establish lighting, color, atmosphere, and depth of field. Motion Theory referenced some of my Fables covers, but the ad agency provided art direction that, in the end, rendered my work nearly invisible in the final spot. The CGI work is impeccable -- it was amazing to see the raw footage, filmed in sunny California, transform into a winter wonderland. There are bits of my work in the final spot, but it flies past with the power of 320 horses.


Average Mark said...

What're all the programs you used 4 these? btw, nice work dude!

2:27 AM  

you've created the warmest coziest winter on earth...makes me want to celebrate charismas, or at least watch Narnia again.

2:50 AM  
Julia said...

i dont know what to say except that iam enamoured over your drawings paintings covers and have been ever since meathaus.

3:15 AM  
jed said...

These are really beautiful, particularly the top one, but still madenningly tiny. Bigger images, please!

5:13 AM  
Anonymous said...


I love your work, I have been a big fan for a long time. I am currently going to art college, but have been dissapointed by it. I was wondering what you thought of SVA, if you think it really helped you as an artist, or if you feel that you would have been just as well off going to a different art school.

Anyway, your work continues ot be inspiring!


10:07 AM  
Br1 said...

WOW "ºoº" ... º.º ... º_º ºxº º0º, Fabuloso!!!!

1:17 PM  
k said...

These are great! The forth from the top reminds me of Pasadena. Beautiful work.

7:31 PM  
Process Recess said...

avg mark - Photoshop CS1
trop tox - yes, we love the chronic*what*cles of narnia
julia - thank you!
jed - gotta save on the bandwidth!
brian - art school is really what you make of it, though I'm sure some schools provide more inspiring environments than others. The faculty and students at SVA were great - then there is the added bonus of New York City.
br1 - thanks!
K - good eye, they did film somewhere around those parts. If you look closely in the commercial, the storefronts are my illustrations matched on top of CG models.

12:42 AM  
Ling~* said...

You are amazing. Can I say this again? You are AMAZING. Got your link from Drawn! and have been looking through your site regularly ever since. Great work! =)

11:59 PM  
Anonymous said...

It's too bad you can't make them bigger, because I'd love to have one of those as my desktop. Jeez, your stuff is inspiring. These are among my favorites. You should sell prints of them are something. I'd love them on my wall.


3:17 AM  
Kevin Barber said...

Fantastc. Great unique style.

9:07 PM  
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4:28 PM  
Fabrizio said...

Magnifique travail.

11:33 PM  
Anonymous said...

Great work!

4:12 PM  

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